Two-Way SMS Marketing for Small Businesses

We charge per message based on your region and carrier fees. You can view current usage pricing on our pricing page. 

Yes. To stay compliant with regulations like TCPA and CASL, you should only message contacts who have opted in. Propel3 handles opt-ins, opt-outs, and keyword responses automatically so you can stay compliant.

Yes. Rates and deliverability can vary by country. You’ll be able to review international pricing before sending messages outside your region.

A2P 10DLC stands for Application‑to‑Person messaging via 10-digit long code numbers. In the U.S., businesses sending SMS or MMS through an app (like Propel3, which uses Twilio) must register their brand and campaign to meet carrier rules. This helps improve message deliverability and avoid extra fees or blocking from carriers like AT&T, T‑Mobile, and Verizon

You register as a Standard Brand if your business has a U.S. EIN or similar tax ID. Then you submit a campaign use case—such as marketing, customer care, or reminders—along with sample messages. Proper registration enables higher throughput and reliability. Your Flight Crew can help you with this process.

It may take several business days, often one to two weeks. For smaller or simpler campaigns (“Low‑Volume Mixed”), approval may be faster. High Volume or multiple use‑case campaigns take longer. Having clean, accurate business information speeds the process. Your Flight Crew can help guide you through this process.

No. You complete registration via the Trust Center in your account settings. We provide step-by-step guidance in the app. Once approved, you can start messaging from your assigned 10DLC numbers.

Yes. Canadian businesses use a BN‑9 number, and other countries use VAT or national tax IDs. U.S. sole proprietors without an EIN can register as “Sole Proprietor Brands,” though they may have volume limits or restrictions. Feel free to contact us if you have more questions.